Lead Nurture helps you take your marketing automation to the next level. These targeted messages are about continuously nurturing your relationship with potential guests 1-to-1 every day of the year.
This innovative marketing solution gives you the ability to segment leads and guests according to their status or amount of time they’ve been engaged with your property so that you can communicate through a series of campaigns using preset triggers. You can build a deeper, more substantial relationship with your current and future guests by sending relevant and timely information.
To be successful, you must take the time to define your business objectives, set frequency limits, create compelling content and offers, and strive to constantly update content either in the emails or on the website.
Lead nurture maintenance
You may have heard the saying “Set it and forget it.” While Lead Nurture emails are fully automated, we recommend reviewing the campaigns, templates, and segments every quarter or at minimum, once a year.
- Review subject lines to make sure open rates are optimized
- Make sure branding, content, and imagery are still relevant
- Double check that segment triggers and criteria are still current and applicable
- Consider a design refresh if click-through rates are low
The Diagram below illustrates the typical times that Lead Nurture emails would be sent, however, you can set your sends for whatever timeframes you determine best fit your needs.