Email Marketing is One of the most important ways for hotels to connect with guests. In this article, We will go over some quick tips to make sure you are getting the most bang for your buck when email marketing.
Subject lines are the first thing your guests see, you want to capture a guests attention with the perfect subject line. Here are a few ideas.
- Create a sense of urgency to encourage people to engage with your email sooner. Words like limited time, and hurry can make guests feel like they need to engage.
- Keep subject lines short and simple, so they work well on mobile devices.
- Personalize your Subject lines! Use the guest's first name, or general location to increase people's connection with the message.
- Use eye magnet words like New, soon alert to grab a reader's attention.
- Emojis can increase unique open rates by 45%. Emojis bring color and interest to a subject line, but be sure to consider how it fits with your brand and tone.
- Ask a question in your subject line to get guests thinking in a vacation mindset, and feel curious enough to open your email.
- Use numbers. Numbers break up a sentence flow and stand out to the eye, increasing open rates.
- Use Preview text to expand on your subject line. If you do not select preview text, the text will pull from the beginning of the email.
- Use tactics in the Curve method
- You can personalize your emails starting with the subject line, and then pulling that personalization through the email using data from your PMS. Including things like name, city, and confirmation codes can all be a great way to personalize your email.
- Use segments to drill down and target a specific group with content just for them.
Copy and content
- An email’s tone of voice, choice of words, and layout also help to convey your message to guests and potential guests.
- Use plenty of white space in your design so it is easy for guests to visually follow and understand the email at a glance.
- Keep your content simple and easy to understand, and provide guests with the info they need but not so much that the email becomes overwhelming due to length or amount of information.
- It is best practice to always include alternate text for your images. Many email clients do not display images by default, which may mean that your reader is just seeing a blank box with no image. With alt text they will at least get a description of the image which helps to add context.
- Your Call to action and main content should always be “Above the Fold” (In the first page of the email) So guests can see what to do immediately.
- The average person remembers 80% of what they see and just 20% of what they read, so make sure you feature amazing images in your emails.
- Don’t use too many images or too much text. Balance is important. Use the 60/40 rule for text and images and ensure that you use a minimum of 500 text characters per email
Sending the Email
Use our checklist to help you make sure your email is ready to send!
This information and more is included in the Revinate Ultimate Guide to Email Marketing.