There are several locations to find lead and booking details and revenue figures for Abandoned Cart leads. Reservation Sales and Marketing each have their own sections.
Jump to Reservation Sales
Jump to Marketing
Reservation Sales Reporting
Nightly Lead Demand Report – Remember Complete and Auto Complete will not show on this report. Use “show active leads” to see Follow Up and In Process Leads.
Abandoned Cart Conversion Report
Reports > Conversion Reports > Abandoned Cart Conversion
It provides a listing of revenue broken down by agent as well as the conversion rate when the originating contact method was Shopping Cart Abandonment.
Booking Method Report
Reports > Lead Reports > Booking Method Report
You will notice an additional column in the Booking Method report called “Booked Interface”. This will represent ANY lead that had initially been assigned to the agent, however, the booking resulted from the guest completing the booking in another manner not associated with an agent action (completed the booking online, through the front desk, etc.). The revenue represented in the Revenue column is going to include the total revenue from all booking methods, including the interface.
Leads may have begun from an inbound call and the agent put that lead in follow up, however, before the follow up happened, the guest completed the booking online. In this example, the lead will be changed to booked, with the booking method as interface and the booking agent as the assigned agent.
Unread Abandoned Carts
Leads > Leads > My Unread Abandoned Carts
It presents a list of all leads with a Contact Type of 'Abandoned Cart'.
Revinate Marketing Reporting
Campaign Performance Report
Reports > Campaign Performance > Automated Campaigns > Cart Abandonment
To learn more about marketing reporting see the marketing reports article.
*If your property does not have Reservation Sales, those email addresses associated with that lead are configured to feed into your Guest Database via an API Contact List. Through Segmentation, customers can create Automated Campaigns targeting that Contact List.