To send emails from Revinate you must first update Sender Settings in your account. You will find the Sender Settings in the Campaigns section of your Account Settings:
In Sender Settings you will find 2 sections; one for Marketing emails and one for Transactional emails. The exception here is group accounts, these will only have Marketing email settings as transactional emails are only sent from a property level.
Each section has 3 fields to fill out: 1) From Name 2) From Email and 3) Reply to Email. You can add multiple values to each but you must select one default.
- From Name: name that will show in combination with the from email as the name where the email is being sent from.
- From email: email that will show where the email is being sent from, ie, the sender.
- Reply to email: where the response will go when someone replies to the email.
All three show in the recipient’s inbox similar to the below example:
It is recommended to use the hotel name as a default for From Name (1). In case you are also planning on sending from the restaurant or spa, you can add these additional from names.
The from email (2) is the email address the guest will see the sender email. It is up to you if you use a hotel generic email or a department email. For example, with transactional emails you may want to use email@example.com but for marketing emails you may want to use firstname.lastname@example.org or email@example.com. It is important to note that these email addresses must exist and be monitored by a staff member.
The reply to email (3) is the email address you want responses to your email to be sent to. This can be the same as the from email, but can also be a different one.
Customizing the Sender details of a Campaign
Sender details can be customized for each individual campaign. This is done in the Design step when creating a campaign. Default settings will automatically populate, but you are easily able to change this to any of the values you added to Sender Settings. Simply use the drop-down menu and select the other options you have set up.
Should I Use a No Reply Email?
It is not recommended to use a No Reply email at any time as this impacts the deliverability of your email. Many email providers have filters set up to block No Reply emails from reaching the inbox of your guest.
Furthermore, with more data laws coming into place in different regions in the world, you have to be able to provide your guests with the opportunity to contact you about the data you have collected from them. A No Reply email will make it more difficult for your guests to reach you. Although data laws may not specifically prohibit the use of No Reply emails, we would still advise against it.
Lastly, using a No Reply email will hinder the customer experience and two-way communication you would like to have with your guests.
Concerned with filling your email with out-of-office and bounced email alerts? We recommend that you set up rules in your mailbox to have certain email subjects or keywords skip your inbox and go directly into a specific folder. This way you are still able to attend to your guest's emails that require your attention.
Note: Out-of-Office replies mostly reach the From email but at times may go to the Reply-To email. If your From and Reply To emails are different, you may want to set up inbox rules on both.