For advanced users, there is the option of inputting custom HTML codes to create a campaign.
Select your campaign type, name the campaign and in the first step of the design portion of the Campaign Builder process you will select a template. You can use one of the ready-built templates and insert HTML or if you want to start with something more basic because you will be using your own HTML select the tab labeled BASIC. Here you will see some basic template options to choose from.
Depending on the type of campaign is created, the appropriate merge tag options will be available. This would prevent a stay-based merge tag from being included in a newsletter campaign and ensure necessary merge tags, such as a Double Opt-in merge tag are available for a Double Opt-in campaign.
Pull in an HTML content block from the right side of the campaign builder, and place it where you would like in the campaign.
When you click on the Content block you just added, an HTML entry box will open in the side panel.
Privacy Compliance and Unsubscribe
For privacy compliance, it is required that an unsubscribe merge tag and link be included in the campaign. The unsubscribe URL is dynamic and changes from recipient to recipient; thus a static URL will not work. The merge tag [UNSUBSCRIBE URL] needs to be placed where the URL for the hyperlink of your text, call to action button or image to unsubscribe is located. See below for example of this code.
<a href="[UNSUBSCRIBE URL]">Unsubscribe</a> from our marketing emails.
View in Browser
View in Browser links also require a merge tag as these are dynamic links that are unique to each recipient. Insert [VIEW IN BROWSER LINK] in place of the URL for your view in browser link and this dynamic URL will populate when your campaign is deployed to live recipients.
If you are creating an HTML email that utilizes the Upsells and Upgrades functionality of Revinate, you will also need to use a Merge Tag in place of that link as this, too, is a dynamic URL. The merge tag for your Upsells links, call to action buttons or images is [UPSELL URL].
Guest Preferences Survey
If you have a Guest Preferences survey use merge tag [GUEST_PREFERENCES] to link call to action buttons or images to the survey.
Using Revinate’s campaign builder you may also choose the HTML module to have only a specific section of the campaign use HTML if you are building a campaign using an existing template or choosing from any one of the available layouts.