Most review sites use a 1 to 5-star rating system, with 5 meaning “excellent”. When Revinate collects reviews, we use that star rating to classify your feedback:
- Positive Reviews: greater than or equal to 4 stars (4.0 – 5.0 stars)
- Neutral Reviews: greater than or equal to 3 stars but less than 4 stars (3.0 – 3.9 stars)
- Negative Reviews: less than 3 stars (1.0 – 2.9 stars)
A review must be 4.0 stars and up to be considered “Positive”.
In some cases, review sites may use a different point scale, such as 1 to 20 instead of a 1 to 5 scale. Revinate will convert these ratings into the mathematically equivalent rating between 1 and 5 (for instance, a 7 out of 10 rating would be converted into “3.5 stars”).
For a list of the rating scales used on the top 10 review sites, see our help desk article here.
You will see in some places in Revinate that you can also view a breakdown of reviews by average star rating:
This star rating breakdown is rounded to the nearest whole number to provide you with a clear idea of the distribution of feedback you receive:
- One Star - below 1.5 stars
- Two Star - 1.5 – 2.4 stars
- Three Star - 2.5 – 3.4 stars
- Four Star - 3.5 – 4.4 stars
- Five Star - 4.5 + stars
Some reviews will appear as “4-star reviews” but not as “positive reviews” because of this. For instance, Revinate would classify a 3.95-star as a “four-star” review, but it does not make the cutoff of 4.0+ to be categorized as a positive review.