Most review sites use a 1 to 5 star rating system, with 5 meaning “excellent”. When Revinate collects reviews, we use that star rating to classify your feedback:
- Positive Reviews: greater than or equal to 4 stars (4.0 – 5.0 stars)
- Neutral Reviews: greater than or equal to 3 stars but less than 4 stars (3.0 – 3.9 stars)
- Negative Reviews: less than 3 stars (1.0 – 2.9 stars)
A review must be 4.0 stars and up in order to be considered “Positive”.
In some cases, review sites may use a different point scale, such as 1 to 20 instead of a 1 to 5 scale. Revinate will convert these ratings into the mathematically equivalent rating between 1 and 5 (for instance, a 7 out of 10 rating would be converted into “3.5 stars”).
For a list of the rating scales used on each site, see our help desk article here.
You will see in some places in Revinate that you can also view a breakdown of reviews by average star rating:
This star rating breakdown is rounded to provide you a clear idea of the distribution of feedback you receive:
- One Star - below 1.5 stars
- Two Star - 1.5 – 2.4 stars
- Three Star - 2.5 – 3.4 stars
- Four Star - 3.5 – 4.4 stars
- Five Star - 4.5 + stars
Some reviews will appear as “4 star reviews” but not as “positive reviews” because of this. For instance, a 3.95 star review would be classified as a “four star” review, but it does not make the cutoff of 4.0+ to be categorized as a positive review.