Permissions: Corporate scorecard is available for corporate accounts.
Corporate Scorecard allows you to analyze key results of properties or property groups. The Performance Trend report compares a property or a property group performance in two different periods of time. The Competitive Benchmark compares a property or a property group performance to its competitors.
Performance Trend
To access the Performance Trend report, go to Reputation and click on 'Reports'
On the 'Reports' menu, select 'Scorecard'.
The first tab on 'Scorecard' is the 'Performance Trend' report, where you can select a property group, an individual property and the periods you would like to compare.
Below the filters, you will find a comparison of Key Metrics, Review Responses, Social Media Engagement, Review Rating Details, and Review Ratings by channel. You can see how which of this metrics are calculated here.
Competitive Benchmark
To access the Competitive Benchmark report, go to Reputation and click on 'Reports'
On the 'Reports' menu, select 'Scorecard'
On the Corporate Scorecard Screen, click on the tab "Competitive Benchmark".
On the Competitive Benchmark screen, you can select a property group or an individual property, the period you would like to compare and the specific competitor you would like to compare. If you select 'All Properties' you will see an average of all competitor in the competitor set.
Below the filters, you will find a comparison of Key Metrics, Review Responses, Social Media Engagement, Review Rating Details, and Review Ratings by channel. You can see how which of this metrics are calculated here.