The Revinate Scorecard provides key metrics, allowing you to track your success over time and compare your performance with your competitors. To access the Revinate Scorecard, Go to “REPORTS” and select “Reputation".
Click on the “SCORECARD” tile
There are two reports you can generate: the“Overview”report as well as the “Competitive Benchmark” report.
The “Overview” displays the comparisons of how your property performs across all key performance metrics for any specified period. Use the filters in the overview to set a time period, a time period to compare to, and whether you would like to compare against your comp set or a specific hotel.
The “Competitive Benchmark,” similar to the revenue report, allows you to see how your property indexes against your compset average.
Below we define some terms used within the Revinate Scorecard:
Overall Review Rating: Indicates your average review rating across all review sites for the given time period. Most review sites use a 1-5 star scale for overall review ratings. Revinate normalizes the ratings into the standard 1-5 scale if a site uses a different scale.
Positive Reviews: include positive reviews with a 4.0 overall star rating or higher. The Positive Reviews % is the percentage of reviews that have a 4.0 or higher rating.
Total Reviews: Number of reviews posted in the specified time period.
Reviews Pace: Provides the number of reviews your property has received per week.
TripAdvisor Popularity Index: Indicates your TripAdvisor Popularity Index Ranking for the given time period and any change in ranking. Please note, this is a metric calculated and determined by TripAdvisor.
Review ResponseCoverage: Denotes the percentage of reviews marked “Responded To” or “Response Posted” within Revinate. Note, review counts only include reviews from sites that permit public management response.
Social Media Engagement
- Updates/week: The number of status updates you’ve published to your page per week.
- Facebook Fans: The number of unique people who like your page.
- Updates/week: The number of tweets you’ve tweeted per week.
- Followers: The number of Twitter users following you on Twitter.
- Following: The number of Twitter users you’re following on Twitter.
Review Rating Details
Some sites, like TripAdvisor, allow reviewers to include category ratings with reviews. Revinate normalizes these category ratings from across the sub-set of sites that include them.
Recommended By: Indicates the percentage of reviews where reviewers recommended your property.
Cleanliness Rating: Indicates the average cleanliness rating of the property from the review sites that enable reviewers to provide a cleanliness rating.
Location Rating: Indicates the average location rating of the review sites that allow reviewers to rate the location of your property.
Rooms Rating: Indicates the average room rating of review sites that allow reviewers to rate your rooms.
Service Rating: Indicates the average service rating of the review sites that permit reviewers to rate your service.
Value Rating: Indicates the average value rating of review sites that allow users to provide a value rating.