The Trend Analysis report will allow you to see historical trending for Review ratings, sub-ratings, social media metrics and response rates. View property group comparisons in corporate accounts and compare to your competition in property accounts.
- Go to “REPORTS” and select “Reputation.”
- Select “Trend Analysis”
For Property and Corporate accounts, you can adjust the report by selecting the report drop-down menu to filter by. The default is Total Reviews.
The other trend options are:
- Total Reviews
- Positive Reviews
- Recommended By (reviews where the guest has indicated that they would recommend the hotel)
- Overall Review Rating
- Cleanliness Rating
- Rooms Rating
- Service Rating
- Value Rating
- New fans on Facebook
- Updates on Facebook
- New followers on Twitter
- Updates on Twitter
- Total Review Responses (considering all reviews that allow for public management response)
- Overall Review Response Coverage (percentage of response coverage)
- Review Response Coverage on TripAdvisor
You can also filter by date. Use the Date Range drop-down menu to select the time frame of which you would like to view a Trend Analysis. Last view by Day, Week or Month.
Corporate Accounts:
For Corporate accounts, there is an additional filtering option - to filter by Property Groups. Use the Property drop-down menu to only see data for a specific property group.
Once you have selected your trending filters, the report will display a trending line graph at the top. For Property accounts, you can use the color-coded legend to the right of the line graph to include your competitor's lines.