Your hotel's TripAdvisor Market Ranking is very important. The Popularity Index works on a proprietary algorithm and it is a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site. It's a strong signal to potential guests, and improving your ranking will pay off directly with incremental business.
Moving this needle takes time, and your ranking won't improve overnight. But here are 5 key things you can do to climb up the market ranking ladder. (It's also important to note that these steps also apply to improving your rankings on all review sites.)
- Stimulate more reviews to increase frequency. Here are some tips.
- Generate more positive reviews. Focusing on some of the following can help: delivering exemplary customer service, paying attention to customer feedback by actively responding to reviews, ask customers for feedback and let them know how much it means to you and your team, recognize and reward staff around guest feedback, use Revinate Surveys and select to turn on TripAdvisor syndication.
- Improve your operations, especially areas that are criticized in online reviews. Revinate helps you easily identify these areas - check out your review Sentiment Analysis report.
- Respond to reviews. Active management responses create a virtuous cycle of increased reviews, ratings, loyalty and rankings. Here are some tips on responding to reviews.