Sina Weibo is a top social media/microblogging site in China with exposure to over 500 Million users. Staying on top of mentions of your property, your competitors, and your market is a critical aspect of effectively managing your online reputation in China.
With Revinate’s Sina Weibo integration, you can bring in all your Sina Weibo content to manage it from one easy-to-use system and then access Revinate’s reporting to track performance over time. Access subscribed content, posts and @mentions, create and save searches that enable you to engage with customers and prospects and see all your social media reporting with a few clicks.
In addition Sina Weibo keyword searching for any mention of topics you deem relevant, the Sina Weibo integration now includes:
- Follow and track content you are following
- Publish and track content published in your feed
- Track posts that mention your property
- Track posts and followers (new and total)
- Reporting on each property's Sina Weibo’s followers and mentions
How does it work?
Step 1: Sina Weibo is available upon request. Users are encouraged to send an email to their account manager or contact firstname.lastname@example.org to request access.
Step 2: Once your Sina Weibo tab has been added to your Revinate account, the next step is to link your Sina Weibo account with Revinate. To link your account, hover over “Settings” and click on “Social”. From here, click on “Add Sina Weibo Account”.
Step 3: Once you’ve linked your Sina Weibo account with Revinate you’ll be able to access subscribed content, posts and @mentions, create and save searches that enable you to engage with customers and prospects, and see all your social media reporting with a few clicks. To access your Sina Weibo content, click on the Sina Weibo tab within "Social" on the left hand navigation. You will see your Sina Weibo “Home” page populate along with three other tabs including “Posts” “@Mentions”, and “Insights”.
Step 4: The “Home” tab, enables you to follow and track content you’ve subscribed to and would like to follow. Clicking on the post will direct you the author of the post’s Sina Weibo profile. Additionally, you can post an update at any time by placing your content into the message submission field and clicking on “Post”.
Step 5: The next tab, “Posts”, will allow you to publish and track content published in your Sina Weibo feed. You’ll also be able to post an update to your Sina Weibo account within the “Posts” tab. Clicking on “View Post” within the “Posts” tab will guide you to your Sina Weibo profile page.
Step 6: The “@Mentions” tab will track posts that mention your property.
Step 7: The second to last tab, the “Insights” tab tracks new posts relative to your followers as well as Follower Growth. The bottom of the page also provides a breakdown of “New Posts”, “New Followers”, and “Total Followers”.
The last tab is Sina Weibo searching: will allow you to search content in Sina Weibo by creating keywords for any mention of topics that matter to you, such as:
- Your hotel
- Your restaurant
- Your competition
- People looking for a hotel or restaurant in your area (sales prospecting searches)
- Your spa or meeting space
- Events at your hotel or restaurant
- Or anything else of valuable interest to you!
To start a search, type your keyword or phrase in the search field and click enter. The search field is located in the top right section of the page. Any user can start a search.
Sina Weibo Reporting: The reporting of followers and mentions can be found in the Revinate Scorecard within the “Social Media Engagement” section as well as the “Social Media Analysis” tab of the property GS2 report.