Comp Set – The average of those properties that comprise your competitive set.
Comp Index – Can be thought of as "Market Share." If a Comp Index is over 100, it means that the metric's value is above that of the competition.
Comp Index = (My Value) / (Comp Value) * 100
Review Share – The percentage reviews received by the property (or group) out of all of the reviews received by the property (or group) and its competitors.
Comp Rank- Comp rank is based on your performance compared to the comp set average. For example, let's say for Overall, Property A scored 4.1, and your 5 comp set hotels score 4.2, 4.0, 3.96, 3.87, 4.05 and 3.76. The comp rank would be #2, because Property A's score is higher than 4 out of 5. Property A's ranking is based on your hotel and your comp set's individual performance in each metric.
Recommended Reviews – Those in which the reviewer answered positively to the review form question, “Would you recommend this hotel.” Data only from those review sites that specifically ask this question in their review forms are included in the calculation of these statistics. For more information on which sites ask this question, click here.
Review Ratings – Most review sites use a 1-5 star scale for overall review ratings. If a site uses a different scale, Revinate normalizes the ratings into the standard 1-5 scale. Some sites, such as TripAdvisor, allow reviewers to include more rating details, such as cleanliness, value, etc. Revinate normalizes these category ratings from across the sub-set of sites that include them to produce our detailed category ratings data.
- HolidayCheck, which is on a 1-6 scale originally. So, this is a 6-point scale, which we want to convert to a 5-point scale. We take 6 and divide it by 5 and get 1.2. So for each original rating from HolidayCheck, we divide it by 1.2 and display that in Revinate. So a rating of 6 gets divided by 1.2 to get 5 in Revinate - both are the highest scores for each rating scale. Then a rating of 5 on HolidayCheck will be divided by 1.2, to get 4.16 in Revinate.
- For Google + Local, they use a 4 point system based on 0=poor to fair, 1=good, 2=very good and 3=excellent. Revinate hard-mapped Google's lowest rating, 0 rating (poor to fair) to the lowest star rating on Revinate. The highest rating on Google, 3 (excellent) is mapped to Revinate's highest star rating, 5. We normalized the other values in between by 1.33 equal increments. Therefore, the breakdown is: poor to fair =1, good =2.33, very good =3.67 and excellent =5.
Popularity Index Percentile - The Popularity Index percentile is calculated as [1 - Property Rank/Market Size]. While it's a great way to compare the performance of properties in different sized markets, it's important to realize that the smaller the market, the larger the percentile ranges. For example, a property ranked #1 in a market of 100 will be in the 99% percentile, while a #1 ranked property in a market of 2 will be in the top 50%.
About Review Response data:
- Public responses are the responses found live on each site and are actually visible in your Revinate account. Private responses are not counted.
- Please allow 1-10 business days for sites to process responses. Processing times can vary by site.
- If you have not received any reviews from a given site, it will not be shown and counted in your Scorecard and in your GS report.
- Reviews from review sites that allow responses and have just rating scores but no review content, are included in the review counts.
- Public responses from the following sites are counted: Expedia, Hotels, Google, TripAdvisor, Travelocity, Qype, Yelp, HRS, Zoover and Rakuten.
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