The ability to generate retweets is the best way to assess an individual’s value in Twitter. Retweets lead to increased exposure for your property and are vital to the development of an engaged Twitter community.
As the Twitter platform has grown, the importance of having numerous followers has decreased due to spam and meaningless reciprocal followers. Therefore the ability to generate retweets and create interaction is now considered a better indicator of your Twitter support and engagement. Even further, as you optimize your Twitter engagement with your followers, you will naturally acquire more followers as time progresses. Here are a few tips to generate more retweets and how to increase Twitter interaction.
Creating more Retweets
- Tweet Length
To guarantee that your content is sharable you will have to leave enough space for followers to pass their own opinion and share the content. Try to limit your posts to 100 – 120 characters. This will give the follower enough space to add their own content and “RT” to their own Twitter community.
Share content that links the follower to the issue of discussion. Twitter is designed to instantaneously and virally share information. Therefore, including links in your Tweets will give the follower more insight into the issue at hand and give them an incentive to retweet your content and keep the conversation going.
The use of hashtags is also an extremely effective strategy in both driving Twitter interaction and creating retweets. Hashtags link your content to a much larger spectrum of discussion. They allow you to categorize your posts and connect you to other followers with the same interests. Therefore, tweet about trends and identify those trends using hashtags, this will connect you to an even larger realm of discussion, and increase your visibility and your likelihood of being retweeted.
- Time of Day
The time of day also influences the likelihood of your content being retweeted. In your local timezone, tweets sent between the hours of Noon and 2 pm are most likely to be retweeted due to the height of web traffic during people’s lunch hours. Conversely, tweets sent between the hours 5 am and 8 am receive the least amount of retweets. Some other interesting trends in the timing of tweets include:
- Tweets sent on Saturdays and Sundays see a 17% higher engagement level compared to weekdays.
- Wednesdays and Thursdays are the days with the lowest rate of engagement.
- Tweets sent on Fridays are often the most retweeted content.
Increasing Twitter Interaction
- Optimization will Lead to More Followers
Appointing 1 or 2 specific individuals to consistently manage your social media content and represent your brand will create a unique and engaging virtual experience for your guests. It is also recommended to share a variety of digital media like photos or video. As you begin to post consistently engaging and unique content, your Twitter community will inevitably grow.
- Use Appropriate Punctuation and Formatting
It may seem like a given; however, using proper grammar and punctuation is also an effective strategy to drive Twitter interaction, encourage retweets and not look foolish. Always begin your tweets with proper capitalization, avoid using text message abbreviations and use proper grammar.
- Avoid using automated messages
Lastly, nothing is less attractive than receiving a bot-like automated message from someone “thanking” them for their follow. Avoid using automated messages. Followers immediately disregard them and frown at where they came from. Always attempt to create authentic conversation and interaction. This will only create a more personal and valuable relationship with the guest.