Not every positive review needs a response. But responding to particularly great reviews accomplishes a few important things.
- Responses can help highlight an extremely positive review, drawing attention to it and giving you the opportunity to reinforce certain aspects of the review.
- Responses to positive reviews are appreciated by your core fan base, helping to increase loyalty (and not only the loyalty of the author, but also the loyalty of everyone who sees your response).
Finally, responses in general show the world (yes, the world!) that your hotel cares about your guests and their experience at your property.