Send targeted emails to your guests so that you can capture their preferences to better your segmentation in marketing efforts as well as know them better.
By knowing more about a guest’s interests, you can send them much more targeted campaigns, increasing the likelihood of converting (e.g., spa upsell to someone with “spa” interest) and minimizing the likelihood of unsubscribes/spam reports. What is your dream vacation? Relaxing on a beach? Exploring a new city? If you have a new resort prop, target people who answered “beach” when promoting it. Some questions may be specific to make their stay better. Do you want wine or flowers in your room before check-in? What’s your favorite drink? This creates a more personalized experience, happier guest.
Accounts Settings > Guest Preferences
From your Account Settings page found at the top right-hand corner of your page, you can customize your guest preferences landing page. This process will be similar to setting up your Upsells landing page and settings.
Add your logo and banner images and edit the content or text you would like displayed on your landing page.
The Guest Preferences landing page does not require any logins, and also we remember the preferences guest has submitted previously. These can be updated at any time by the guest by click on the link.
Editing the questions for your guest preferences is simple. Create your questions by selecting the ADD A QUESTION button.
This will generate a pop-up module where you can create you Single-Select of Multi-Select questions. Once you have created your questions select the ADD button to save it to your questionnaire.
Questions can be reordered and edited at any time.
If editing a question has already received responses, a warning will display indicating edits should small changes only, as editing the questions will change how the question appears in existing guest profiles. If there are no responses for that specific question then there will be no warning message.
For questions that have received responses, there is an Archived function Archived questions don’t show up on the questionnaire, Archived questions and responses still show up in the segment builder with “Archived” displayed after it. Once a question is archived, that option turns to “Unarchive”, which makes it live again. For questions that have never received responses, there is a Delete option.
Once your Guest Preferences Landing Page and questionnaire are set up you are ready to add it to your Marketing Email Campaigns.
Best Practice Tip: Attach these to any campaign so that you are constantly collecting your guest data.