Best Practices on Campaign Setup in Revinate Marketing
Automated Campaigns
Pre-Arrival Campaign with Upsells (Pre-Stay)
Campaign Setting:
- Campaign Type: Choose Pre-Arrival
- Upsells: Use check box: Include a link to upsells
- Select applicable check-box for Room Upgrades, and Amenities
Choose Segment:
- All Reachable Segment
Schedule: Depending on the booking window, 3-7 days before Check-In. Test and optimize for your hotel. See example below.
For more information on Upsell management and setup, watch this video
Welcome Email (On Property)
Campaign Setting:
- Campaign Type: Choose Welcome
Choose Segment:
- All Reachable Segment
Schedule: As a best practice, we recommend scheduling “At the time of Check In”. See example below. Great to encourage guests to provide email address at Check In to get special on-property promotions.
We Miss You (Post Stay)
Campaign Setting:
- Campaign Type: Choose We Miss You
Choose Segment:
- All Reachable Segment, exclude: Booking.com domain, and Future Stays.
Schedule: Depending on the booking window - as a best practice 3-6 months post check out. Test and optimize for your hotel. See example below.
OTA Winback (Post Stay)
Campaign Setting:
- Campaign Type: Choose OTA Winback
Choose Segment:
- Create a Segment to include all OTA Rate Codes (Expedia, Booking.com, Agoda, etc)
Schedule: As a best practice 25 days post check out. Test and optimize for your hotel. See the example below.
One Time Campaigns
Depending on the seasonality of the hotel, schedule a one-time Segmented Campaign.
Campaign Setting:
- Campaign Type: Room Offer (or newsletter - depending on the content)
Choose Segment:
- Create a relevant Segment: an Example: Past Guests Check Out in the last 2 years
Schedule: Test and optimize for your hotel.
For more information on one-time Campaigns refer to our Email Marketing Strategy Guide, Revinate Email Marketing Strategy Guide. Also, for benchmark data on Email Marketing, refer our Revinate Email Marketing Benchmark report