Segmentation tool allows you to target specific groups in your database. With Revinate’s OR statement feature you are able to send the same campaign to multiple demographics without multiplying the work.
You are able to solve for trying to include guests who would otherwise not be included when using just the AND statement. If you need to target multiple conditions you would otherwise need to create duplicate campaigns each using a different segment. With the OR statement, you are able to within one campaign target all subsets of a segment.
Examples of OR statement uses:
- Everyone in hotel #1 that has stayed from January to March of last year OR everyone who stayed at hotel #2 from March to April.
- Anyone located ‘within 50 miles’ OR is part of ‘contact list x’.
- Either someone that stayed X# of nights OR spent over $XXXX
Previously if you wanted to target both of these subsets it would require duplicating the same campaign and sending to each segment separately.
To add the ‘OR’ statement at the group level select the CREATE A SEGMENT option. Once the first criteria are fully selected the +OR option will appear and you can click it and add your additional subset.
To add the ‘OR’ statement at the property level the CREATE A SEGMENT option. Once the first criteria are fully selected the +OR option will appear and you can click it and add your additional subset.
Once your new segment is created it will be added to your segments library under the Guests & Segments tab.