This session will go over email deliverability best practices and cover top strategies that can ensure better delivery and higher engagement with your marketing emails.
Inbox Placement strategies:
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Segmentation
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What segments typically have a high engagement?
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User engagement filtering
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What must-have segment filters you need to apply to get out of SPAM?
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Campaign volume and cadence
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How often should you be sending email campaigns?
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Optimal Email Design
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What are the essential components of the email that will ensure better inbox placement (Alternative text, Pre-header, Unsubscribe link, link shorteners, etc.)?
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Contact Lists and Doubler Opt-In
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Why should you never purchase contact lists?
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Website subscription form best practices
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Double Opt-in in email campaigns