As a hotelier, you understand the importance of creating personal connections with guests. Building strong relationships is the best way to boost loyalty, increase online rankings, and even drive rate. But what happens before and after a guest checks out?
Communicating with guests both on- and off-property is essential to driving repeat business and direct revenue. From pre-arrival to post-stay, did you know email marketing is one of the most effective ways to connect with guests throughout the entire guest journey? Unfortunately, despite its proven impact in generating a return on investment and increasing engagement, email is still one of the most under-utilized marketing tactics deployed by hoteliers.
So, we here at Revinate decided to create the hotel industry’s most comprehensive email marketing strategy guide to share industry-specific best practices, innovative strategies, database maintenance tips, and much more – giving you the tools and support you need to become a more effective and successful email marketer.
Why email marketing – isn’t it obsolete?
Let us take a guess. You’ve heard email marketing is dead, millennials don’t care about email, and social media is the platform that matters the most. Well, you may be surprised to learn that email marketing remains one of the most effective ways to boost loyalty, lessen OTA dependency, and increase direct bookings and revenue. On top of that, millennials actually prefer email over all other forms of communication, and email marketing produces a conversion rate 3x higher than that of social media. In fact, email marketing spend in the U.S. is projected to increase from $2.07B in 2014 to $3.07B by 2019. Yes, email marketing is very much alive and well – so please don’t bury it!
If you want to be successful with email, it’s important you do it right. A staggering 78% of consumers unsubscribe from emails because companies send too many emails. 68% simply delete unwanted emails, and 49% mark unwanted email as spam. Our email guide will give you important tips on how to better segment your database so you can deliver relevant and valuable offers to the right audience at the right time.
So what’s in the guide anyway?
40 plus topics – that’s what! Here is a small sampling of what we’re covering:
Email marketing objectives
- Guest journey lifecycle communications
- Segmentation and targeting
- Optimizing subject lines, links, call-to-actions, social proof, etc.
- A/B testing, link tracking, and revenue tracking
- And much more!