Automated emails are the different types campaigns you can send throughout the guest's lifecycle that can be set up one time and continue.
Below we reference our tutorial sessions where we show you how to set up the four most essential email campaigns for effective email communications with your guests through out their guest journey.
In these videos we will cover:
- Pre-arrival Email Campaigns
- Welcome/On-property Email Campaigns
- We Miss You Email Campaigns
- OTA Winback Email Campaigns
We recommend referencing the list below to ensure that you have all the top campaign types running in the background to ensure you are driving revenue across the entire guest journey.
Pre-Arrival Email (with upsells)
Pre arrival campaigns let you welcome your guests and get them excited about visiting your property prior to their arrival. Here we will show you how to design a campaign that will go out to all reachable people and is scheduled to go out a certain number of days before check-in.
Welcome / On Property Email (with upsells)
Welcome or On-property emails help your give your guests a warm and engaging greeting as they arrive on property and let them know how they can reach you should they have any needs. We will show you how to design a campaign that will go out to all reachable people and is scheduled to go out at the moment when guests status changes to checked-in.
We Miss You
We miss you campaigns are a way to maintain communication with guests and keep you top of mind and most importantly encourage them to book directly with you next time they stay. Here we will show you how to set up a campaign that will go out to all reachable people and is scheduled to go out 3 to 12 month after the guests last check out.
OTA email campaigns help you target those guests that booked through an OTA and encourage them to book directly on your brand site the next time they plan a stay. Here we will show you how to design a campaign that will help you drive more direct bookings.