By knowing more about a guest’s interests, you can send them targeted campaigns, increasing the likelihood of converting (e.g., spa upsell to someone with “spa” interest) and minimizing the likelihood of unsubscribes/spam reports.
When creating a guest segment you will see that you are now able to add conditions based on your Guest Preferences questions.
Property Level Segmentation
At the property level, segmentation and the process of creating a segment will follow the usual steps.
Group Level Segmentation
At the Group level when creating a segment there will be a few things to note. You should note the property guest list you wish to use and in selecting conditions to ensure that you a first selecting the Guest Preferences conditions before adding others so that it is the first thing the system begins to filter for.