Guest Segment: Geo Location
Geo-Location is a great tool for segmenting your guests. Use the Geolocation feature to create segments based on guest location information found in your PMS or uploaded through contact lists.
In creating your segments select the parameter Guest Location. Then choose the options to distinguish if the location desired is in, is not in, is within or is not within.
For locations using the option is within or not within. Enter a distance and select if the distance is measured in miles or kilometers. Include the selectable primary-only flag if you would like to include only the primary address that has been indicated on the Rich Guest Profile.
For optimal geo-tagging
When entering data for a guest, whether it be in your PMS or a contact list, always include the full address when possible including City, State, Country and Postal Code. Geo-tagging relies on accurate data to be able to use latitude and longitude coordinates. If full address is not available, the next most accurate fields are (in order):
- Postal code
- City
- State/Province
- Country
However, if outside of the USA, postal code combined with state/province or country is recommended.