What is Flip.to?
Flip.to is a third party company helping hotels improve their social media presence. The platform helps businesses to establish marketing campaigns by engaging guests and the social media channels that they use. Essentially it is a social media platform utilizing “magnetic marketing” to attract customers.
How it works.
Hotels integrate by embedding one line of HTML code into an image tag on a pre-arrival campaign for example. This is HTML code and will require a hotel’s team to coordinate the setup with their Flip.to team. Note that Flip.to requires the use of full HTML campaigns only.
Depending on the Flip.to set up, the image URL will have Revinate’s merge tags for the first name, last name, check-in date, check-out date and so on. With this setup, Revinate passes over guest information in the image URL, so when the image loads on flip.to’s side the hotel can receive it and enter the guests information into the hotel’s database.
Speak with your flip.to team about how to best use their feature on Revinate Marketing.