What is Revinate’s Advanced Profile Synthesis?
Revinate’s Advanced Profile Synthesis is a machine learning algorithm that automatically cleanses, deduplicates, synthesizes, and merges your guest data. It analyzes multiple fields in a guest profile, then compares them with other, similar guest profiles to determine if there is a match. If a match is found, it merges the profiles together. However, if there’s not enough information for a match, it will keep the profiles separate until it has more data. Find out more information on this new release here.