What is Revinate’s Advanced Profile Synthesis?
Revinate’s Advanced Profile Synthesis is a machine learning algorithm that automatically cleanses, deduplicates, synthesizes, and merges your guest data. It analyzes multiple fields in a guest profile, then compares them with other, similar guest profiles to determine if there is a match. If a match is found, it merges the profiles together. However, if there’s not enough information for a match, it will keep the profiles separate until it has more data.
How Advanced Profile Synthesis Helps Hoteliers
From manual to automatic data clean up
There’s no longer any need for you to spend countless hours manually cleaning PMS data. Revinate’s system, powered by advanced machine learning technology, will now do it for you.
Clean, reliable data sheds light on guest loyalty
With a clean guest database, you no longer have to guess how many loyal guests you have. With Revinate’s Profile Synthesis Report, you can see how often your guests have stayed with you, on average, and easily create tailored segments that allow you to market to those guests.
Revinate’s machine learning technology is robust, powerful, and improves over time
Revinate’s Advanced Profile Synthesis does not depend on exact matches of profile fields and can resolve the issue of duplicate guest profiles being created due to typos, faulty text, misaligned fields, name changes, and masked OTA email addresses. The more data Revinate’s algorithm processes, the more it learns, and the more it improves its accuracy and effectiveness over time.