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Email Deliverability Terminology

Definitions and terms to know related to email deliverability

  • Authentication: DMARC
  • Two-Way OXI Connection
  • What's a CNAME?
  • ISP Profile: Gmail
  • Google Postmaster Tool
  • Internet Service Provider (ISP)
  • Email Verification
  • Unknown Users
  • Email Complaints
  • Spam Traps
  • Blacklists
  • What is Link Wrapping?
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